Paid Media Specialist

An exciting opportunity exists within our fast paced and growing Digital and e-commerce department based in Cape Town for a Paid Media Specialist.  You will be directly responsible for the day-to-day management of ad accounts across multiple networks, including implementation of Google Ads (search and display), Google shopping, Facebook, Instagram, You Tube (and other) to deliver ROI for a diverse portfolio of brands within the footwear industry.

Minimum Requirements

• Degree or Diploma in Marketing or Digital Marketing


• Minimum of 5 years’ experience in a similar role


• Meta Certified 410 – 101 Media Buying Professional – must be verified.


• Google Ads Certified – must be verified.


• Google Analytics Certified


• Expert knowledge of Google Tag Manager & GMP


• WooCommerce Super User – need to have had experience in an ecommerce environment.


• HTML, CSS & PHP Expert


• Server, Server Firewall & mySQL Database Knowledge


• Experience in running ads in the Ecommerce industry where Revenue exceeds R750k p.m

Duties include the following, but not limited to:

• Strategically plan, execute, and optimize media buying campaigns across various platforms, leveraging expertise in the advertising ecosystem.


• Apply in-depth knowledge of media buying principles, targeting options, and ad formats to achieve campaign objectives.


• Manage Google Ads campaigns with precision, utilizing advanced targeting techniques, bid strategies, and ad extensions to drive optimal results.


• Stay updated with the latest Google Ads features and best practices to enhance campaign performance.


• Interpret and analyse data from Google Analytics to extract actionable insights and make informed decisions to enhance campaign effectiveness.


• Monitor key performance indicators (KPIs) and provide recommendations for optimizing user experience and conversion rates.


• Implement and manage complex tracking setups using Google Tag Manager to ensure accurate data collection and facilitate data-driven decision-making.


• Collaborate with cross-functional teams to integrate Google Marketing Platform (GMP) tools effectively and enable seamless campaign measurement.


• Generate comprehensive reports detailing campaign performance, highlighting key metrics, trends, and insights.


• Provide actionable recommendations for campaign optimization based on data-driven analysis and industry best practices.


• Serve as a WooCommerce super user, proficiently navigating the platform to add any HTML for your reporting purposes.


• Optimize the WooCommerce setup to enhance user experience, streamline the purchase process, and maximize online sales.


• Design and manage MySQL databases, including schema creation, data migration, optimization, and performance tuning.


• Develop and execute database queries, ensuring efficient data retrieval and manipulation for web applications.


• Collaborate with cross-functional teams, including designers, other developers, and stakeholders, to translate requirements into functional web solutions.


• Troubleshoot and resolve complex technical issues, identifying root causes and implementing effective solutions in a timely manner.

Salary:  R25 000 to R35 000 CTC

Please send your CV to info@dymaxa.co.za

If you don’t hear from us within 3 weeks of your application, please consider your application unsuccessful.